JAPAN MARKET ENTRY RESEARCH OUTSOURCING
PROBLEM DEFINITION
In the competitive landscape of fintech, choosing the right payment gateway provider can significantly impact a company's success. For one such customer, a fintech service provider, the task of selecting the ideal payment gateway providers was daunting. The client, a fintech service provider, sought to evaluate multiple payment gateway providers to enhance their service offerings. They needed to benchmark various parameters such as product/service offerings, business focus, pricing models, and more. However, the customer faced a significant hurdle—they required detailed insights from the Japanese market, which necessitated native Japanese-speaking primary research specialists. Furthermore, the customer needed these insights to be accurate and comprehensive to make informed decisions.
BUSINESS REQUIREMENTS
The client's conditions were multifaceted. They needed to specify and evaluate payment gateway providers based on their offerings, strategic focus, and pricing models. They required primary research proficients fluent in Japanese to direct the complexity of the local market and communicate effectively with possible payment gateway providers. This necessitated primary research, specifically in the Japanese market, to ensure a complete experience of the landscape. The evaluation procedure required numerous calls to reach the respective authorized persons within the payment gateway providers. High call volume within a fixed timeframe was vital to ensure the project's timely completion. The data assembled during the survey ought to be precise and comprehensive. Any miscommunication or misinterpretation could lead to incorrect evaluations, potentially affecting the last decision-making procedure.
MULTILINGUAL PRIMARY RESEARCH COMPANY APPROACH
Clients shifted to PIE Multilingual Company, a well-known language services provider, to manage their challenges. We suggested a tailored solution, incorporating linguistic expertise, project management efficiency, and cultural experience. Our company swiftly compelled native Japanese-speaking primary research experts with expertise in the fintech industry. Our professionals were adept at conducting in-depth interviews and surveys to assemble useful insights from the Japanese market. The primary research proficients conducted multiple calls per day to reach out to the respective authorized personnel of payment gateway providers in Japan. Through meticulous questioning and data collection, we acquired complete insights into each provider's offerings, business focus, and pricing models. We executed stringent quality assurance criteria to ensure the precision and dependability of the research data. Each survey and interview guided experienced rigorous validation procedures to sustain the most elevated standards of quality. Despite the challenges posed by language fences and the demand for comprehensive primary research, our company is dedicated to providing the project within the specified timeline. We optimized their procedures and workflows to provide timely fulfillment without compromising on quality.